Mission Viejo (MV) hired the Advertising Firm of Brock and Associates to assist in marketing. Unexpectedly one day, Kathi Brock, owner of the firm, was asked by Mission Viejo City Planner, Jim Toepfer, to help with street naming!!
Here is what she had to say about that:
“Brock and Associates named all of the communities and all of the streets in the first phases of development. One weekday, late in the afternoon, Jim Toepfer called, saying “we need to have all of the street names for our initial plats by our planning meeting tomorrow morning.“ Kathi replied, “Jim it’s late in the afternoon!”
Jim replied “I need it!” So Kathi summoned the employees in her agency, told them
“Beer and pizza and we will meet in the conference room and work as late as we can. We got the thesaurus out, went through all of the wildflowers, mountain ranges and more. Obviously we had the grid streets, Broadway would stay, University would stay, the grid streets, and we named all of the others. So if anybody has any complaints, it all started with an advertising agency and probably too many beers and too much pizza late in the evening!”
from: Highlands Ranch Historical Society article